Description
Google Ads Audit — Performance, Profitability & Growth Insights for Your Business
Our Google Ads Audit is designed for service-based businesses and ecommerce brands that want stronger commercial outcomes from their advertising investment. If your campaigns aren’t delivering consistent leads, profitable sales, or a clear return, this audit provides the visibility and direction needed to improve performance with confidence.
What the Audit Delivers
We conduct a structured, revenue-focused review of your Google Ads account to assess:
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Campaign structure, keyword strategy and budget allocation
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Wasted spend, irrelevant search activity and cost inefficiencies
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Conversion tracking accuracy and revenue attribution
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Ad relevance, Quality Score opportunities and message alignment
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Landing page performance and conversion experience
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Growth potential across new segments, keywords and audiences
You receive a clear, commercial-focused report with practical recommendations prioritised by business impact.
Business Benefits
Reduce Wasted Spend & Improve Cost Efficiency
Identify areas where budget is being lost to low-value clicks and under-performing campaigns, and reallocate spend toward channels that produce measurable outcomes.
Increase Revenue, Leads & ROAS
The audit uncovers optimisation opportunities that improve conversion volume, cost-per-lead, return on ad spend and profitability — helping your business scale with greater confidence.
Smarter Targeting & Higher-Quality Traffic
Strengthen audience alignment and search intent targeting so your ads attract qualified customers who are ready to enquire or purchase.
Data Accuracy & Performance Transparency
We review your tracking and analytics setup to ensure results are measured correctly, enabling reliable decision-making and accountable marketing performance.
Strategic Roadmap for Growth
You receive a prioritised optimisation roadmap outlining:
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quick-win performance improvements
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medium-term optimisation opportunities
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long-term growth and scale initiatives
This provides clarity on the actions that will deliver the strongest commercial impact.
Who This Audit Is Designed For
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Businesses investing in Google Ads but unsure if performance matches potential
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Ecommerce brands seeking stronger ROAS and profitable scaling
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Service-based businesses wanting predictable, high-quality lead flow
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Accounts that feel complex, under-optimised or difficult to interpret
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Organisations wanting objective oversight and strategic direction
Outcome
The Google Ads Audit gives your business clarity, confidence and control — providing a trusted, data-driven foundation for improving performance, increasing revenue and maximising the return on every advertising dollar.
All we need is access to your Google Ads account to get started and will have the review back to you within 48 hours.
