Red Cloud Bamboo is a premium bamboo fencing and landscaping business serving residential and commercial clients. Their reputation for quality craftsmanship was strong — but their online presence didn’t reflect it. The old website was dated, lacked clear calls to action, and wasn’t ranking well on Google.

They came to Tyack Ecommerce Solutions to rebuild their digital presence from the ground up — with the goal of generating more high-quality leads and showcasing their work in an engaging way.

Project Goals

1. Modernise the website to reflect the brand’s premium positioning.

2. Increase organic visibility through targeted SEO strategies.

3. Improve user experience (UX) to make it easier for potential customers to enquire.

4. Generate more high-converting leads for both residential and commercial services.

Our Approach

We completely revitalised the Red Cloud Bamboo website using WordPress, leveraging a blend of SEO optimisation, UX best practices, and conversion-focused design.

Key Features Delivered:

• Interactive Before & After Sliders
  Letting visitors see project transformations instantly — a powerful trust-builder for new customers.

• Customised Contact Forms for Different User Types
  Separate enquiry forms for residential customers, commercial projects, and trade partners — ensuring the right leads go to the right team.

• SEO-Optimised Content Structure
  Keyword-rich service pages, meta descriptions, and image optimisation to boost Google rankings.

• Mobile-First, Fast-Loading Design
  Fully responsive with optimised performance for mobile users (who made up 70% of traffic).

• Lead Capture & Tracking
  Integrated analytics to track enquiries, measure conversion rates, and refine lead generation strategies.

Results

Since the relaunch, Red Cloud Bamboo has experienced:

• 45% increase in organic search traffic in the first 3 months.

• Higher lead quality thanks to targeted forms for specific project types.

• More customer engagement through interactive before/after features.

• Improved Google rankings for core service keywords.

What This Means for Service-Based Businesses

Whether you’re a tradie, consultant, healthcare provider, or creative service — a high-converting WordPress website can be a game-changer.

You can visit Red Cloud Bamboo's new site here

At Tyack Ecommerce Solutions, we can build you a service-based site that:

• Looks professional and modern

• Brings in more targeted leads

• Is easy to update and manage

• Works beautifully on mobile

• Is optimised for SEO from day one

• Includes Cliniko booking system

If you’re ready to revitalise your online presence like Red Cloud Bamboo, we can make it happen — fast.

Contact the team at Tyack eCommerce Solutions for a chat and we can build out a plan for your own high converting Wordpress store today.